According to Iran custom released information, during the Q2 of 2018, 6,753 units of passenger cars were imported, while in the same period, the importation volume was 21,637 units, which showed a 69% drop in the amount of importation.
Referring to the new government’s regulations on PC importation and also exchange rate fluctuations, imported cars market was fraught with turmoil and followed by a huge layoff in the companies.
In the Q2 of 2018, Hyundai was ranked first, and despite a 13% decrease in that period, it could achieve more than 50% of importation volume. Last year, in the first three months of 1396, only 19% of the market share was belonged to this brand.
The interesting issue of this three-month period is the launching of two new brands into the market in importation segment. MINI and Borgward brands, despite the difficult times of supply, were able to achieve a good presence on the market.
One of the main reasons for the increase in Hyundai market share, as a Korean brand, is the sharp decline in importation of Renault, Toyota, Mitsubishi, Ssang Yong and Lexus brands which achieved a great level of market demands in last year.
Unfortunately, due to the lack of transparency in the information which published by the Customs of the Islamic Republic of Iran, the type of some of the imported cars cannot be detected and roughly 650 vehicles located in this category. As noted in previous reports, this lack of transparency was started since 2017 when the order registration system was closed by ministry of industries, mines and trade.
During this period, 83% of products were imported to three origins of South Korea, the United Arab Emirates and Oman.
Mutrana, Marketing Agency, is ready to provide entrepreneurs and managers of automotive industry with market analysis and scheduled reporting on importation and production of passenger cars and commercial vehicles and also different customized reports.